University of Cape Coast BCom (Marketing) Programme
Programme Goal
The B.Com (Marketing) programme aims to produce highly qualified graduates who apply marketing knowledge and skills to drive strategic decisions that enhance goodwill, sales, and profitability across diverse organisations.
Teaching Methodology
- Blended learning: Face-to-face sessions + self-paced online learning
Student Support Services
- Facilitators for in-person and online guidance
- Centre coordinators for administrative support
- 24/7 access to Moodle LMS for continuous learning
Career Prospects
Graduates can pursue roles such as:
✔ Market Researchers
✔ Business Development Officers
✔ Sales & Product Managers
✔ Media & Marketing Consultants
✔ Further studies (MCom & related postgraduate programmes)
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Other universities that offer B.Com Marketing in Ghana include
Ashesi University
University of Education Winneba
Who Should Enroll?
- Entry-level professionals in marketing & sales
- Individuals seeking an academic career in marketing
Eligibility Requirements
- WASSCE/SSCE/GCE ‘O’ Level holders
- Mature candidates
- HND holders (eligible for BCom Marketing Top-Up)
Programme Fees
| Category | Per Semester | Annual Fee |
| Ghanaian Students | GHS 1,300 | GHS 2,600 |
| International Students | USD 520 | USD 1,040 |
Certification
Successful graduates receive a BCom Degree in Marketing from the University of Cape Coast.
Assessment & Examination
- Continuous Assessment (40%): Presentations, assignments, attendance
- End-of-Semester Exams (60%)
Programme Structure (4 Years, 8 Semesters)
Year 1 (Semesters 1 & 2)
Semester 1
- African Studies
- Communicative Skills I
- Principles of Economics I
- Information Technology Skills
- Fundamentals of Business I
- Foundations of Accounting I
- Introduction to Computing
Semester 2
- Communicative Skills II
- Principles of Economics II
- Information Literacy
- Liberal Studies
- Fundamentals of Business II
- Foundations of Accounting II
Year 2 (Semesters 3 & 4)
Semester 3
- Event Management
- Quantitative Methods I
- Business Law I
- Principles of Management
- Business Communication
- Human Resource Management
Semester 4
- Service Marketing
- Retail Marketing
- Quantitative Methods II
- Critical Thinking & Practical Reasoning
- Business Law II
- Principles of Marketing
- Organisational Behaviour
Year 3 (Semesters 5 & 6)
Semester 5
- Cost & Management Accounting I
- Innovation & Digital Marketing
- Marketing Management
- Consumer Behaviour
- Operations Management
- Managerial Economics
Semester 6
- Sales Management
- Sports Marketing
- Services Marketing
- Computer Applications in Marketing
- Business Research Methods
Year 4 (Semesters 7 & 8)
Semester 7
- Financial Management
- Marketing Research
- Self-Management Skills
- Project Management
- Entrepreneurship
Semester 8
- Marketing Communications
- International Marketing
- Strategic Management
- Business Ethics & Corporate Governance
- Project Work
How to apply for B.com (Marketing) at UCC: https://apply.ucc.edu.gh/
University of Ghana (Legon) BCom (Marketing) Programme
General Entry Requirements for the Full-Time Degree Programmes
An applicant for admission to an undergraduate degree programme at the University of Ghana must have at least credits (A1 – C6 in WASSCE or A – D in SSSCE) in the following subjects:
• The Four Core Subjects: English, Core Mathematics, Integrated Science/Core Science, and Social Studies.
• Three elective subjects.
Calculation of Aggregates for Admission
The total aggregate of results, comprising six subjects (relevant core and electives), should not exceed:
• Aggregate 24 for Regular admissions.
• Aggregate 30 for Distance Education admissions.
For Science-Related Disciplines:
• Aggregate is calculated using English, Core Mathematics, Integrated Science/Core Science, and three elective subjects in the Sciences (refer to specific programme elective requirements below).
• Note: Social Studies credit is excluded from the calculation.
For Non-Science Disciplines:
• Aggregate is calculated using English, Core Mathematics, Social Studies/Life Skills, and three elective subjects in General Arts/Business (refer to specific programme elective requirements below).
• Note: Integrated Science/Core Science credit is excluded from the calculation.
How to apply for B.Com Marketing at the University of Ghana: https://admissions.ug.edu.gh/undergraduate/how-to-apply
Follow us on WhatsApp for more updates: https://whatsapp.com/channel/0029VaCyYGIFHWpx22L38a2K
Seekers Consult
Contact Us for Your Study Abroad Journey
We search for schools and check available scholarships for you
Contact: 0550414552 / 0362297079
Loan for government workers
Transcript Application
English Proficiency
Recommendation letter
Project work/thesis for undergraduate, master’s, and PhD students.
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